Discuss a topic
Ask something, disagree with something we published, or put a problem in front of us. We answer in public where the answer would be useful to more than one person.
This is a moderated board, not a live chat. You send a question below, we read it, and we publish the exchange here when the answer is useful to others - with your name only if you tell us we may use it. If you would rather stay anonymous, say so and we will publish the question without attribution.
We moderate because the alternative for a site this young is a page full of spam. It is not because we want to filter out hard questions - those are the ones worth answering.
Topics worth opening
Nothing has been asked yet, because the site is new. Here is what we would be glad to argue about:
Is your conversion action measuring a business outcome or a page view?
The single most common finding in the audits we run. Send us what your conversion is set to fire on and we will tell you whether we would trust it.
How much control are you willing to hand to AI Max?
Search term matching switching on by default is a real targeting change. There is a reasonable case on both sides and we are interested in where other people have drawn the line.
Percentage of spend, or flat fee?
We charge flat and we have said why. If you think percentage-of-spend aligns incentives better, make the case - we will publish it even if we disagree.
When is smart bidding simply too early?
Low-volume lead-gen accounts get put on smart bidding constantly. We think there is a floor. We are not certain where it is.
Send a question or a disagreement
Email dat@defio.io directly, or ask for a free account audit if the question is really about your own account.