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Notes on running Google Ads
Platform changes, policy rules and migration traps, written up as we work through them. Dated and sourced, so you can check us.
2026-09-18 · 7 min
What Google's Third-Party Policy Actually Requires of Your Agency
If someone else runs your Google Ads, Google places specific obligations on them: written fee disclosure, your account IDs on request, real access to cost and performance data, and a separate account for your business. Most advertisers have never been told this.
Read it → 2026-09-18 · 6 minDynamic Search Ads Are Going Away. Here Is the Actual Timeline.
Two different deadlines are circulating because Google moved one of them and not the other. Here is what changes in September 2026, what changes in February 2027, and what you lose the ability to do in between.
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